Coca-Cola

An All Inclusive Drink?

At a time when we all see are some form of division, Coca-Cola fights to show that their products are not just made for one type, or one group of people. Rather they show that their drink is a drink that can be made for all. A drink for the people is the message they are going. At time of division everyone is looking for that brand that shows the inclusiveness is what matters the most. 

Figure 1 - Glass Bottle

The opening frame starts off with an iconic glass soda bottle as seen in figure 1. With the no words or a logo attached to the bottle our minds have been trained to associate this with one brand , the Coca-Cola brand. The staple bottle brings us back to happier times when nothing really matters it transcends us to think positive thoughts.

Figure 2 - Ape Man & Young Lady 

The theme of the commercial is that the brand and the drink are made for everyone, not one type of person. This is shown in figure 2 the frame of an ape and young lady. The ape is interested in the drink that she has in her hand. Later on in the commercial they share a soda.

Figure 3 - Soda Bottles 

In figure 3, we are shown various styles the soda is bottled in. Signifying that the glass bottle is not the only form the classic soda is bottled in. While the bottling may stay the same, the look and taste is what makes it different, with flavors far and wide there is a drink made for everyone everywhere. 

Figure 4 - Group Shot 

Throughout figure 4 we can see a large group of people together all sharing the same interest, a classic coke.  Whether you are the richest person, a celebrity, the average Joe, or someone who is half man half ape a coca-cola product is what is right for you. 

Figure 5 - Together 

The final scene of the commercial seen in figure 5 it shows the word together. Signifying that all though everyone has a different preference in their drink of choice, the Coca-Cola brand is what brings them all together as one.